Last week I lost out on a pretty big deal in Phoenix, AZ. Yes, I was pretty mad, but after reflecting on the process, I realized what I did wrong, and what I did right.

Today, I’m going to share both the bad and good with the hope you can avoid the mistakes that may have cost me this deal.

Why did I want this deal? Why do I think it fell through? How would my approach be different if I could do it all over again?

I’m laying it all out for you in this episode. Enjoy.

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