I had a fantastic conversation about building a content strategy for investors with Dr. Adam Gower, host of the Real Estate Crowd Funding Show, and author of Leaders Of the Crowd. When this episode was recorded, we were in the height of a worldwide Pandemic, so the focus was on the challenges of owning commercial property during this time, and communicating with your investors. Dr. Gower goes deep into how much to communicate, how to take one email and turn it into digital content, and how digital content has helped investors.